Data-Driven Decisions

Insights that drive business decisions

Every business creates huge volumes of data, which is rarely used to its full potential. Interrogating and interpreting that data to guide decisions is what allows self-organising businesses to scale at pace.

The process begins with identifying specific growth-oriented objectives at every level of the business and matching those to the key results that determine success. The addition of highly visible metrics is what aligns your business (and everyone in it) towards a common goal. 

20 %

only 20% of managers believe that their systems for managing commitments
across silos, work well all or most of the time

Why Strategy Execution Unravels, HBR – 2015

Why it Matters

Self-Organising businesses depend on alignment, transparency and trust. Putting away outdated practices that rely on seniority and intuition requires the intelligent and consistent use of data to drive business decisions.

Additionally, traditional approaches based on annual goal setting and budgeting are not responsive enough to deal with the disruptive business environment of today. Even in aspiring agile environments, without robust evidence of the need to pivot, managers find it difficult to justify changing resources and objectives.

How we do it

We partner with companies to define aligned objective and key results, and to understand progress toward those objectives using private and public data. This empowers staff to make data-driven decisions in real-time from business insights they trust.




Contributors are most engaged when they can actually see how their work contributes to the company’s success. Quarter to quarter, day to day, they look for tangible measures of their achievement. Extrinsic rewards—the year-end bonus check—merely validate what they already know. OKRs speak to something more powerful, the intrinsic value of the work itself.”

― John Doerr 

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs